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How does the Google Algorithm work?

Have you ever wondered about the inner workings of the Google Search Algorithm? I definitely have, so let's dive into the intricacies without the jargon and break down how this complex system shapes the search results of your website.The Google Search Algorithm is a (complex) system employed by Google to determine the ranking of pages in search results. While it takes into account hundreds of factors, the most crucial include content relevance, quality, and user experience, as a web designer, I ...

How to Elevate Your Business with Digital Design

Let's talk about how you could be elevating your brand with digital designs that are right on brand and showcase your unique business identity. First off, if you're ready to take your business to the next level in the digital world, then It's no secret that implementing an impactful online presence is one of the most important steps to ensure you make, NOT break your brand in today's saturated digi landscape. That's where we come in, using our design services at Dozma Design to improve your onl...

What is responsive web design?

A Seamless Web Experience with DozmaIn today's digital age, having a strong online presence is crucial for any business. As the world becomes increasingly mobile-centric, it is essential to adapt and create websites that are responsive across various devices. At Dozma, we understand the significance of responsive web design and its impact on user experience (UX) and user interface (UI). In this blog, we will explore the importance of designing responsive websites and explain why choosing Dozma a...

The Importance of Converting Your Logo to a Vector File

Ever wondered about those pixelated logos and thought, how would you go about converting it to a high quality vector based file that is scalable? Well, here's the low down from our perspective. Logos play a vital role in establishing brand identity and recognition, right, okay, cool. To ensure your logo retains its visual appeal and versatility across various mediums, converting it to a high-quality vector file is crucial, it means that you can make it fit for a billboard, and also use it for yo...

Understanding File Types

Here's a little guide into understanding the file types that we, designers, provide you, just in case you ever wondered what the different design file types mean, this article explains what you’ll generally receive from your designer and what the different file types mean.​CMYK and RGB filesJpg, png, eps, pdf or ai files will be set up for either digital or print use. A CMYK file is a printing file, for use in any design that will be physically printed. An RGB file is set up specif...

The Rebranding Process

But first, why are you thinking of rebranding and more so, what can you achieve from this rebrand?​I'll be honest, rebranding is for me, VERY exciting, the thought of bringing an already thought out design into an elevated space is an objective I want to play a part in, but not just for aesthetic purposes, let's dive a little deeper...The importance of a rebrand comes down to the goalposts, and how much they have shifted since the first brand discovery. To reconnect with your audience, en...

Branding FAQs

What are design solutions?Design solutions are attained by delving deep into your vision and talking through ideas, using creative problem-solving skills to produce solutions. Asking questions, gathering information, working with information and developing options. This enables us to produce the best options for your project.What design agency to choose?While some creative agencies specialise in one thing more than another, they usually focus on the look of brands, products a...

Why Online Branding Matters

Getting online, whether it be social media or a website, generally the first  step in growing your brand’s digital presence is creating professional, user-friendly content. Your online content is an incredible insight that allows consumers to find you and connect with your brand. Web design that is intentionally designed for an enhanced user experience can make a powerful first impression on consumers. ​Ensure that all information featured is both current a...